Qualitative
InsightCenter

Field Management

We have developed relationships with other marketing research companies throughout the country that meet our high standards in terms of their facilities, staff and capabilities. Through these relationships we are able to effectively manage any type of qualitative or quantitative single or multi-market project.

Our capabilities include:

  • Selection of field sites and obtaining competitive bids within markets
  • Design of respondent screeners or questionnaires and preparation and distribution of study instructions
  • Schedule and coordinate setup of studies, project materials, and equipment
  • National respondent recruitment, reminder telephone call and confirmation letters
  • Distribute surveys/test materials to field sites and provide training/technical support
  • Conduct on-site and off-site quality control including auditing and validations to ensure proper administration of questionnaire and test product
  • Monitor daily progress and provide reporting
  • Compilation of data as required
  • Validations and final billing and processing of any payables including respondent incentive